What sets great companies apart from good companies to work for? Culture.
When people describe great culture they describe a business that cares about them as a person and not simply as an employee. They don’t feel like a cog in a machine but an asset. Great culture is hard to define, but businesses with a great culture consistently take care of their employees in many ways.
Benefits are one way businesses show how much they desire to take care of their team. A glance at Inc.’s Best Workplaces of 2020 shows the word “benefit” in nearly every description. Employees enjoy being uniquely compensated for their efforts. While salary remains a major factor, it’s not an indicator of job satisfaction. While typical healthcare, dental, and paid time off is always a positive, it’s no longer a differentiator.
Culture sets a great workplace apart from an average one, and education fosters a strong culture of personal and professional success for everyone.
How do companies seeking to improve job satisfaction of their workforce offer compensation? While some businesses are adopting unlimited paid time off for their workers, offering a company phone or car, or buying lunch,, a great deal of companies are also reimbursing talented employees who are furthering their education.
This option has previously been limited to big corporations with financial freedom to spend generously sending their employees to graduate school. But with education becoming more democratized in recent years, providing educational benefits has arrived at even the smallest of businesses. In particular, high-quality online courses are open to learners of all ages in every field.
Setting aside a few hundred dollars for each employee to further their education via online courses reaffirms your faith in your workforce. It might even allow them an opportunity to take some classes on company time. When an employer gives employees a chance to learn and grow it shows you believe in them. The greatest gift you can give your team is telling them they’re worth investing in.
Culture sets a great workplace apart from an average one, and education fosters a strong culture of personal and professional success for everyone. If you truly believe your greatest asset is your people and strive to appear on Inc.’s next Best Workplaces list, consider giving the gift of education.