Turn your knowledge and experiences into opportunity by writing on LinkedIn. With more than 450 million professionals worldwide, capturing the attention of even a fraction of this network can lead to internships, jobs, and valuable connections. Learn how to leverage LinkedIn's world-class publishing platform to showcase your ideas and skills and gain the attention of peers, recruiters, and future employers. Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.